About Alexa

Alexa is a senior brand, PR, and communications professional with 12 years of experience helping consumer and B2C technology brands craft and deliver impactful stories. Her expertise spans brand and communications strategy, content development, PR, media relations, social media, influencer marketing, and more. Alexa thrives in creating holistic campaigns that connect audiences and bring a brand's narrative to life.

Alexa is especially skilled in communications strategy, project management, consumer tech product launches, writing and crafting messaging, thought leadership, media relations, and influencer marketing. Her media relations chops have earned clients media placements in top outlets like Good Morning America, Forbes, People Magazine, USA Today, and many more.

BRAND & CLIENT EXPERIENCE

Fitbit

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Stride

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Amazon

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Yale Home

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August Home

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Johnson & Johnson

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Ring

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Fitbit • Stride • Amazon • Yale Home • August Home • Johnson & Johnson • Ring •

Media Wins

  • People Features Fitbit User Who Dropped Half Her Size

    Alexa landed former client Fitbit in People Magazine, including print, broadcast, and online. The feature highlighted Fitbit user and cancer survivor Lindy Cellucci, who lost over half her body weight with the help of her Fitbit device. Alexa managed the process from start to finish - from working with Lindy to refine her story, securing interest from the People editor, to article go-live.

  • GMA: Ring partners with the National Center for Missing and Exploited Children

    Alexa landed former client Ring on Good Morning America. Ring Founder Jamie Siminoff was interviewed on launching the company's partnership with the National Center for Missing and Exploited Children. The segment aired live on GMA and online.

  • Yale Home wins best smart lock in 2024 by CNN Underscored

    As communications lead for Yale and August Home, Alexa works closely with Yale’s PR agency to consistently land Yale and August locks in "best of" rankings by top media outlets, including CNN, Forbes, The New York Times, Popular Mechanics, and more.